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Videos

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
January 15, 2017
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Citation

Hedin and Kirk (2017a, January 15). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/accelerating-b2b-sales-with-big-data-8953


Videos

The changing society and the future of advertising

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dirk Engel
January 15, 2017
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Citation

Engel, D. (2017a, January 15). The changing society and the future of advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-changing-society-and-the-future-of-advertising


Research papers

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Fabio Luzzi, Caroline Epstein
November 18, 2016
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Citation

Luzzi and Epstein (2016a, November 18). A machine-learning app for TV show acquisitions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-machine-learning-app-for-tv-show-acquisitions


Research papers

Sound research

"How can we increase brand consideration and purchase intention." This is a fundamental question that any consumer brand faces. This is exactly what SONOS, the pioneer of the wireless home audio market, wanted to explore further. The first step was...

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
September 22, 2016
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Citation

Feick and Buckler (2016a, September 22). Sound research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sound-research-8887


Case studies

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
September 22, 2016
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Citation

Colias, J. V. (2016a, September 22). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science-8870


Research papers

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
September 22, 2016
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Citation

Wheatley, A. (2016a, September 22). Head or heart. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/head-or-heart-8875


Videos

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
June 15, 2016
×

Citation

Colias, J. V. (2016a, June 15). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science


Videos

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Caroline Epstein, Fabio Luzzi
June 15, 2016
×

Citation

Epstein and Luzzi (2016a, June 15). A machine-learning app for TV show acquisitions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-machine-learning-app-for-tv-show-acquisitions-8670


Videos

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
June 15, 2016
×

Citation

Feick and Buckler (2016a, June 15). Sound research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sound-research